Asian Fusion
Driving Traffic
Kung Pao Noodle Taco •
Steak Ramen • Egg Noodle Omelet • Teriyaki Noodles with Salmon •
Garlic Noodles with Filet Mignon
Kung Pao Noodle Taco
Steak Ramen
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KAIZEN
Kaizen is a Japanese Philosophy of Continuous Improvement
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Egg Noodle Omelet
How Many Consumers are Bored With Comfort Food?
58% of Consumers are Bored with Comfort Food. Source: Datassential Simply Smarter, October 2020.
Are you ready to venture out of your quarantine kitchen to create some new flavor adventures? Your customers are. And there is no better starting point than noodles.
Here’s Why!
• While customers leaned into comfort food over the last year, many are growing tired of the old favorites.
• Asian Foods are one of the top items they have missed from restaurants.
• Breakfast is one of the most disrupted dayparts and consumers need a compelling reason to venture out for it. Bringing Asian flavors to breakfast is a great way to do that – with our Ramen Omelet.
• While noodles still fall partially into the comfort category, the complexity of Asian flavors is what your consumers have been missing.
Build Excitement (and Sales) with Olympic-Quality Cuisine
The Summer Olympics in Tokyo will be here before you know it. This much anticipated event is a great way to create excitement in your restaurants. Don’t serve Asian food? Not ready to change up your menu? There are multiple simple ways to bring the Olympics to Anytown USA.
Olympic Ideas
• Already have Salmon or Shrimp on the menu? Toss and glaze with Asian flavors and serve over a bed of noodles for a gold medal Salmon/Shrimp Teriyaki Noodle offering.
• This year is certainly all about the unexpected. Flavor up some noodles and tuck them inside a hot dog or a burrito, delivering the ultimate in Fusion cuisine. A great way to cheer on Team USA while honoring the host country.
• Use your existing BBQ proteins with noodles to layer up a TexMex Ramen Bowl. Traditional Mexican garnishes already on hand can be included to add flavor and appetite appeal.
• Create digital marketing or printed fliers inviting customers to try your new items during the opening and closing ceremonies.
• Drive repeat traffic by creating a punch-card that offers an additional discount to customers that stop in for both ceremonies and one additional event.
• And of course, make sure your TVs are visible and tuned in for the activities!
Teriyaki Noodles with Salmon
Garlic Noodles with Filet Mignon
Less Is More
One of the many great things about Asian food is its simplicity. The flavors are deep, but the preparations are simple.
More Umami
• Many Asian flavors such as soy sauce, teriyaki, fish sauce and seaweed are chock full of umami, the savory fifth taste.
• Be it Yakisoba, Ramen, Chow Mein, Lo Mein, Soba Buckwheat, Rice Noodles, or Udon – noodles are the perfect carrier for umami flavors.
• Add on a protein and some bright, fresh vegetables and you have the perfect cravable combination.
Contact
Call Jade Lucas at 626-757-1961 or email at jlucas@jslfoods.com to support your menu development process with JSL Foods Professional Products: Custom Noodles, Pasta, Rice Grain, and Wrapper solutions.
