Asian Love Affair
Asian love affair—Younger Millennials have indeed grown up eating global cuisine, but research shows that many continue the discovery process in college. While flavor is the primary driver, the vegetarian and customization possibilities, as well as the ample vegetable servings, also attract students.
“Asian trends fit into the overall comfort trend and people’s need for filling, less expensive foods. And, because Asian flavors have started to populate American menus, it makes perfect sense that noodle dishes have evolved from our love of American mac-and-cheese and Italian pasta.”
— Darren Tristano, Executive Vice President, Technomic Inc., Chicago
Ramen from Japan, pho from Vietnam and dan dan mein from China—Noodle dishes are the soul foods of Asia. They’re comforting, filling, healthful, and best of all, They’re cheap. Lucky for us, Asian noodle joints are popping up everywhere, taking the humble noodle mainstream.
- Andrew Knowlton, Bon Appe'tit magazine
“People everywhere love noodles,” says Kusakabe. “Not just Japanese,but also Koreans, Chinese and now, more and more Americans.”
-- Ken Kusakabe, a partner in the T.I.C.Group restaurant company.
“Asians have the same feeling about their noodles that Italians have about pasta — and now Americans have the bug, too.”
--Drey Roxas, the chef of Palencia